Hey there, carriers! I’m a former Relay Operations Center (ROC) agent, and I’m here to share insider tips to help you maximize your earnings and minimize headaches during Amazon Prime Day 2025, running from July 8 to July 11. This four-day event is a goldmine for independent carriers on the Amazon Relay app, but with increased load volume comes more competition and potential challenges, especially with temporary ROC staff. Let’s dive into how you can secure the best loads, avoid unnecessary calls to the ROC, and handle issues like delayed loads to keep your performance score high.
Snagging the Best Loads
Prime Day brings a surge in load availability, but the highest-paying, least-hassle loads go fast. Here’s how to get ahead:
- Master the Load Board
The Amazon Relay app’s load board is your go-to tool. Use filters to search for loads based on your starting point, destination, or distance you’re willing to travel. This helps you find loads that fit your schedule and equipment, whether you’re hauling dry vans, box trucks, or reefers. Set up email or push notifications in the app to get real-time alerts for new loads that match your criteria. Booking early is critical during Prime Day’s high-demand period. - Leverage Suggested Reloads
The app’s suggested reloads feature highlights additional trips along your route. These can boost your earnings without requiring significant detours. Always check for suggested reloads before finalizing your schedule to maximize your revenue. - Use “Post A Truck”
If you have unused trucks, the “Post A Truck” feature automatically books loads that match your availability. This is a game-changer during Prime Day, ensuring your fleet stays busy with minimal effort. - Keep Your Performance Score Stellar
Your Relay Performance Score determines how often and how much work you can book. It’s based on four metrics: on-time delivery, acceptance rate, app usage, and disruption-free loads. A high score (closer to 100%, or A+) unlocks better-paying loads and access to contracts. Regularly check your score in the Relay portal, review load-level details to spot trends, and take training from the learning library to address issues. During Prime Day, a strong score is your ticket to the best opportunities. - Explore Short-Term Contracts
For predictable work, consider short-term contracts. These provide a steady stream of loads, helping you plan your operations during the chaotic Prime Day period. Contracts are often reserved for carriers with consistent performance, so prioritize maintaining your score. - Plan for High Volume
Prime Day’s increased demand means more loads, but also more potential for delays. Consider having extra drivers or vehicles on hand to handle the volume and cover unexpected issues like sick days or breakdowns. Amazon Relay offers discounts on truck rentals, which can be a lifesaver during peak times.
Navigating the ROC During Peak Times
During Prime Day, the ROC will be busier than ever, with temporary workers handling the increased call volume. These agents may lack the experience of regular staff, leading to longer wait times or miscommunications. Here’s how to minimize calls and make interactions smoother:
- Tap into Self-Service Resources
Before calling the ROC, check the Relay portal’s support center and FAQs. These resources cover common issues like load assignment, payment disputes, or app troubleshooting. Using the portal can save you time and reduce frustration, especially when the ROC is swamped. - Come Prepared
If you must call, have all details ready: load number, location, and a clear description of the issue. This helps agents resolve your problem faster, even if they’re less experienced. Being organized minimizes the risk of errors that could affect your performance score. - Know Your Lingo
Clear communication is key, especially with temporary staff. Use specific phrases to ensure your issue is understood. For example, when reporting a delayed load, say, “Load not ready, Y check in past yard departure time to bobtail you to the next stop or cancel the load.” This precise language helps agents process your request correctly and protects your performance score.
Chip Smith’s Pro Tip for Load Delays
One of the most frustrating issues during Prime Day is arriving at a facility to find your load isn’t ready past the planned yard departure time. Veteran ROC agent and dispatcher Chip Smith has a proven strategy: tell the ROC agent, “Load not ready, Y check in past Yard Departure Time to bobtail you to the next stop or cancel the load.” This ensures the issue is documented correctly, preventing a negative impact on your performance score. If the agent seems confused or unhelpful, Chip advises hanging up and calling back until you reach someone who understands the process. A single mistake by an agent can lower your score, so persistence is key.
Additional App Features to Utilize
The Amazon Relay app is packed with tools to streamline your operations and boost efficiency:
- Load Tracking: Monitor trips in real-time with GPS-based load tracking. This helps you spot and fix issues quickly, keeping your performance score intact.
- Weather Forecasts: The app provides route-specific weather forecasts, updated every 10 minutes. Use these to plan safe routes, especially during unpredictable weather.
- Trip Management: View and manage booked loads, assign drivers, and receive real-time alerts for load changes. This keeps your operations running smoothly.
- Truck-Friendly Navigation: The app offers commercial navigation that avoids low bridges and residential areas, ensuring safe and efficient routes.
Source: Amazon Relay App Features
Performance Score Breakdown
Your Relay Performance Score is critical to your success. Here’s a quick look at the metrics that determine your score:
| Metric | Description | Tips to Improve |
| On-Time | Ratio of loads arriving by the planned arrival time | Plan routes carefully, use app navigation, and account for potential delays. |
| Acceptance | How often you accept tendered work | Avoid rejecting loads unless absolutely necessary. |
| App Usage | Proper use of the Relay app for load management and reporting | Ensure drivers use the app for check-ins, updates, and reporting issues. |
| Disruption-Free | Number of interruptions encountered during transit | Report issues promptly and use load tracking to address problems early. |
Wrapping It Up
Prime Day 2025, from July 8 to July 11, is your chance to shine as an Amazon Relay carrier. By booking smartly, maintaining a high performance score, and handling ROC interactions like a pro, you can turn this high-volume event into a high-earning one. Use the Relay app’s features to streamline your operations, and follow Chip Smith’s advice to protect your score when issues arise. As a former ROC agent, I’ve seen how prepared drivers can turn challenges into opportunities. Drive safe, and happy hauling!